Drift Golf
Order from the fairway without breaking the round.
A golf app for players and courses, built with two co-founders and two engineers. I joined as a contracted product designer and designed the three surfaces it runs on: a consumer app, a provider app for cart staff, and an admin dashboard for the clubhouse.
A golf app for players and courses.
The founders wanted the course's revenue workflow inside the same context as the player's round: GPS, scorecard, cart location, order status, and POS routing. Ordering food from the fairway only works if it feels native to golf. A separate commerce flow bolted onto the round breaks it. I'm a golfer myself, so the founders pulled me in for both the design work and a user's read on how the round plays.
Three surfaces on one product.
The player surface is the visual center of this case study because it is where ordering has to stay inside the round. The consumer app handles GPS hole maps, shot tracking, scorecards, side games, and on-course ordering. The provider app is what cart and clubhouse staff use to receive and route orders. The admin dashboard is where the clubhouse manages the menu, runs reports, and connects the app to the POS.
The scorekeeping app ran real tournaments in Edmonton.
I rolled off before the ordering product shipped, and it never launched. The scorekeeping surface is the one place real users touched the work: it ran a few tournaments in Edmonton. As a company, Drift pitched at SXSW and won an Alberta Innovates grant.