David Victor
Case study · 2024

Drift Golf

Order from the fairway without breaking the round.

A golf app for players and courses, built with two co-founders and two engineers. I joined as a contracted product designer and designed the three surfaces it runs on: a consumer app, a provider app for cart staff, and an admin dashboard for the clubhouse.

iPhone screen showing a top-down GPS view of Hole 2, par 5, with carry distances of 167, 231, and 71 to a target ring on the fairway and back, center, and front green numbers stacked at the top right.
iPhone screen showing the Round Summary at Whispering Pine Meadows with a driving accuracy chart plotting tee shots across left rough, fairway, and right rough, with split percentages and a fairway-hit highlight.
iPhone screen showing a course discovery map of Edmonton with three pinned courses, a search field, and a Nearby Courses sheet at the bottom previewing The Big Easy Golf and Leisure Centre.
Premise

For the player and the clubhouse.

The founders wanted the course's revenue workflow inside the same context as the player's round: GPS, scorecard, cart location, order status, and POS routing. Ordering food from the fairway only works if it feels native to golf instead of like a separate commerce flow bolted onto the round. I'm a golfer myself, so the founders pulled me in for both the design work and a user's read on how the round plays.

iPhone screen showing the course detail for Whispering Pine Meadows with 18 holes, par 72, 6,842 yards, 33 degree weather, a Ready to Play row with stroke play selected, and a large Start Round button.
iPhone screen showing a full-bleed photo of Whispering Pine Meadows with a weather chip, course title, and an orange Start Round button anchored at the bottom.
iPhone screen showing an in-progress food order tracked on the course map, with an orange path running from the player's cart icon to the delivery icon, an arriving-shortly status, a 3:18 ETA, and Cancel Order or Return to Game options.
Surfaces

Three surfaces, on one product.

The player surface is the visual center of this case study because it is where ordering has to stay inside the round. The consumer app handles GPS hole maps, shot tracking, scorecards, side games, and on-course ordering. The provider app is what cart and clubhouse staff use to receive and route orders. The admin dashboard is where the clubhouse manages the menu, runs reports, and connects the app to the POS.

Wide scorecard view for Bill Anderson at Meadow Springs Golf and Country Club, with rows for hole, par, score, net, putts, fairways, and greens-in-regulation across all 18 holes plus an out, in, and total column at the right.
Outcome

What shipped.

The app launched after my contract ended. Drift presented at SXSW and received an Alberta Innovates grant.

Surfaces
3
Engineers
2
Months
3
Colophon
A three-month contract design engagement. Three product surfaces designed end to end with two co-founders and two engineers.