Panfactum
Launch faster. Scale easier. Save 90%.
An open-source Kubernetes framework that turns AWS into a deploy target small teams can ship on, paired with a managed service called Autopilot. I designed the brand and the website that launched it, positioning the framework against vendor lock-in across AWS, Okta, and Vercel and walking an engineer from the headline promise through the managed service to the testimonials behind the savings claim.
Open source against the lock-in stack.
Platform engineers and CTOs have been burned by vendor lock-in across AWS, Okta, and Vercel: bills that compound as teams scale, services that tie a stack to a single provider, and migrations off the platform that get painful enough to never happen.
Panfactum is fundamentally open source, free software deployable to AWS, with open-source replacements for most of the proprietary services teams stack around it. The brand and the site needed to land that posture on first read, against a category full of generic devops dashboards promising simplification and shipping more lock-in.
The engagement was brand and web only. I led both.
A developer-tools brand for a category full of noise.
Panfactum's audience is the platform engineer, the CTO, and the cloud-cost owner. The brand had to read as serious infrastructure on first contact, signal open-source-portable-deployable from the start, and skip the SaaS-marketing tropes the category defaults to.
The identity sits inside that posture. A confident wordmark that works at favicon size and across documentation. A technical, restrained palette that reads at home in code-adjacent contexts. Typography tuned for engineers reading dense pages. The voice leads with claims (savings, deploy time, module count) before any framing.
A site built for engineers who evaluate.
The information architecture follows how teams evaluate infrastructure tooling. A hero that states the promise in numbers. A framework section that explains the open-source PCNF and its 100+ Kubernetes modules. A managed-service section for Autopilot, the white-glove path with cost guarantees and on-call support. Testimonials from engineers who hit the savings claim, with the headline numbers grounded in internal benchmarks and real customer bills: 97% reductions, two-day setups against year-long AWS implementations.
The design language is restrained on purpose. Code-aware typography, generous whitespace around dense technical content, and a clear next step on every page: contact for the framework, contact for Autopilot. No stock cloud imagery. No abstract gradients standing in for product.
What shipped.
Panfactum launched at panfactum.com positioning the framework against vendor lock-in across AWS, Okta, and Vercel. The headline promise (Launch faster. Scale easier. Save 90%) is grounded in internal benchmarks and engineer testimonials backed by real customer bills. The site walks a platform engineer from headline through framework through Autopilot to a clear contact path.