Panfactum
Launch faster. Scale easier. Save 90%.
An open-source Kubernetes framework that turns AWS into a deploy target small teams can ship on, paired with a managed service called Autopilot. On contract, I built the brand, the site, the non-technical copy, and the cost visualizations. The founder wrote the technical claims; my job was to present them so a skeptical engineer would believe them, which is the hard part of developer marketing.
Selling a hard number to people who check it.
Platform engineers and CTOs have been burned by vendor lock-in: bills that compound as teams scale, proprietary services that tie a stack to one provider, and migrations that get painful enough to never happen.
Panfactum is open source, free software deployable to AWS, with open-source replacements for most of the proprietary services teams stack around it. The catch is the audience. A platform engineer reads 'save 90%' and looks for where it breaks, so the design has to be as credible as the technology, without burying the value in infrastructure jargon.
On contract, I owned the brand, the site, the non-technical copy, and the cost-growth charts. The founder owned the technical claims.
A wordmark and palette built for infrastructure buyers.
The audience is the platform engineer, the CTO, and the person who owns the cloud bill. The brand had to read as serious infrastructure on first contact, signal open-source portability, and make the savings claim easy to inspect.
The wordmark works at favicon size and across the documentation. The palette is restrained and at home in code-adjacent contexts. The typography is tuned for engineers reading dense pages. The voice leads with the claim (savings, deploy time, module count) before any framing.
The site is structured the way teams evaluate infrastructure.
The structure follows how teams evaluate infrastructure tooling. The hero states the promise in numbers. A framework section explains the open-source PCNF and its 100+ Kubernetes modules. A managed-service section covers Autopilot, the white-glove path with cost guarantees and on-call support. Then the cost-growth charts turn the savings claim into something an engineer can reason about, grounded in real customer bills, alongside testimonials and two-day setups against year-long AWS implementations.
The design language is restrained on purpose. Code-aware typography and room around dense technical content, with a clear next step on every page. I kept the stock cloud imagery and the abstract gradients out; they read as hype to the people this had to convince.
Live at panfactum.com.
Panfactum launched at panfactum.com. The headline promise (Launch faster. Scale easier. Save 90%) is grounded in engineer testimonials and real customer bills, and the cost-growth charts make it concrete for a buyer who is checking as they read.
It is an early, founder-led open-source project, so I show this for the craft of marketing to a technical audience rather than for traction. A later designer changed parts of the live site after I shipped, so the version I stand behind is my own build.